Our consultant Munna Choudhury will be leading a Round Table discussion on “How Pharma can go beyond the pill to provide value-added services”, at Eyeforpharma, Barcelona, 12-14 March, 2019.
Evidence suggests patients want more than pharmaceutical products; they want solutions. They want to feel better and the medicine is just a means to that end. If life sciences companies want to create more value for patients, they must focus on understanding them better. This is best achieved via collaboration with the wider healthcare ecosystem to collect, integrate and process patient data and turn it into meaningful insights. Munna will discuss the key services patients actually want based on numerous surveys and how these services can be offered as an integrated healthcare package.